Hope you enjoyed the full episode with April Showers, Founder & CEO of Afro Unicorn and took away some learnings about the readiness it takes to launch in retail stores.
On this mini drop, here are 3 powerful questions I asked April specifically about launching into retail stores - Enjoy! (and learn).
3 Questions asked:
1. What do you believe made Afro Unicorn stand out to retail buyers and what tips can you offer founders for effectively communicating their product's value to secure self-space?
2. What are three ways you use your personal brand to drive awareness and traffic into stores?
3. What are some key resources that helped you learn about how to succeed in building your brand?
Connect with Afro Unicorn:
Afro Unicorn Instagram: Link
Afro Unicorn Tiktok: Link
Afro Unicorn Website: Link
Connect with April:
April Showers Instagram: Link
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Purchase the book Shelf Talk: A step by step guide to launching your product in Retail Stores by Roberta Townes Buy Book