1. EachPod

When Readers Want Your Bookshelf Decor

Author
Christina Nicholson
Published
Tue 06 May 2025
Episode Link
None

Karley Schaper shares how her handcrafted bookshelf decorations accidentally launched a thriving business from her small Oklahoma town, "where there are more cows than people."

In this episode, Karley shares

  • How creating without sales intentions can lead to organic business growth
  • The power of authentic social media sharing that grew Karley's Instagram from 100 to 25,000 followers
  • Why solving your own problems creates products others desperately want
  • How to build a business that fits your lifestyle rather than the other way around

Now with a warehouse instead of just her home office, Karley has achieved her version of success—the flexibility to walk her kids home from school and work when inspiration strikes, even if that's at one in the morning.

Tune in to hear her best advice for aspiring creators.

Visit Jordan Valley Designs website: JordanValleyDesigns.com

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