How a Nurse Built a Bookish Self-Care Empire
- Author
- Christina Nicholson
- Published
- Tue 27 May 2025
- Episode Link
- None
Since releasing this episode, ShelfCare Box has gone out of business.
She went from 0 to 1,000 subscribers in one year.
In two years, she was bringing in one million dollars in revenue.
Five years ago, Lorena Hixson launched her first subscription box.
Because reading has always been a cornerstone of her personal growth, healing, and self-care journey, she wanted to create an experience that encourages more women to slow down, prioritize themselves, and reconnect with the joy of reading.
Think of the ShelfCare Box as your monthly bookish bestie—a cozy, intentional moment of self-care delivered straight to your door.
In this episode, you’re going to hear the surprising tactic that still brings in subscribers today and the one thing Lorena suggests for anyone starting a bookish business.
Visit ShelfCare Box at shelfcarebox.com
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