Why timing can make or break your brand's Easter sales

Easter 2024 hopped in early this year, and as a result sales expectations were muted. The Alloy.ai team, Joel and Logan, discuss the commercial and consumer-behavior dynamics at play during holidays like easter, and what they mean for consumer brands. In this episode we discuss:

• How narrow buying windows impact consumer brands replenishment efforts
• The tough decision of whether to produce holiday-specific SKUs
• What Easter sales might say about the broader economy.