How to Grow Your Sales at Walmart with Bill Sinacore, VP of National Accounts at PlayMonster

Unlock the secrets landing and growing coveted shelf space at Walmart. Bill Sinacore, VP of National Accounts at PlayMonster joins Shelf Life to share advice gleaned over his 30+ year career at industrys giants like LEGO and LeapFrog.

In this episode you'll learn:

• What Walmart buyers really care about
• Tactics to get your product on the shelf and to show your buyers with data that Walmart customers will be interested in your product
• The key metrics that matter today
• Using Amazon as a proving ground to test your product before bringing it to Walmart
• The twists and turns of product innovation in the toy industry

Join us as Bill shares guidance on everything from product development, optimal pricing, and retail relationships, with a specific emphasis on Walmart.