Our guest, Ed Brodow, states; your ability to negotiate (or not) can make the difference between success and failure. Every aspect of your daily life requires you to negotiate whether with your kids, partner, colleagues, boss or clients.Ed Brodow is the world’s top spokesman on the art of negotiation. He is the author of six books, including the business classic Negotiation Boot Camp. Ed is negotiating consultant to some of the world’s most prominent organizations, including Microsoft, Goldman Sachs, McKinsey, The Hartford, Learjet, the IRS, and the Pentagon. A nationally recognized television personality, Ed has been featured as negotiation guru on PBS, ABC National News, Fox News, Fortune Business Report, and Inside Edition.On today's show you will learn:How to overcome fears of confrontation.The most important issue in every negotiation.The two crucial elements of effective listening.How to create a win-win relationship.Mindset Leadership Expert and host, Bernadette Boas, takes your questions LIVE at to 1-818-572-2910, chat right here on Blog Talk Radio, or post your question, story or challenge on Shed the Bitch FACEBOOK or TWITTER.Listen weekly on Shedding the Bitch.com or iTunes.