The Gym Built By Women Who Got Sick Of The Bullsht* - Redefine Girls

EP:72 What happens when two women leave behind corporate jobs, failed marriages, and boring 9-to-5's to build a female-only gym empire? You get Redefine — a Sheffield-based gym that's flipping the fitness industry on its head.

In this episode, I sit down with Liz and Rebekah, the founders of Redefine, to talk about building a space that actually works for women. No judgement, no egos, no token pink dumbbells in the corner. Just real talk, hard graft, and a hell of a lot of laughs.

We get into everything from:

• Smashing outdated ideas about women in gyms
• The nutrition myths they're sick of hearing
• Why women train differently (spoiler: it’s not what you think)
• And what it really takes to grow a community-first business in a world built for men.
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This is one for every woman who’s ever felt out of place in a gym, doubted herself in business, or wondered if it’s too late to start over.

Key Timestamps:

00:00 – Their personal dare-to-win stories

03:00 – Leaving careers and marriages behind to start again

07:00 – Why female-only gyms are game-changing

16:00 – Mid-roll ad break suggestion

17:00 – The brutal truth about nutrition and why most advice is rubbish

30:00 – How their training style differs from traditional gyms

33:00 – The vision for their new 8,500 sq ft gym space

40:00 – Why creating this space is personal — and built from past struggles

47:00 – Their advice for women too nervous to start

Key Takeaways:

• Women don’t need “special” training plans — they need smarter, more efficient ones that respect their time and life load.
• Nutrition isn’t complicated — but the industry loves to make it that way. Stop overthinking, start with the basics, and fuel your body properly.
• Confidence in the gym doesn’t come from weight loss — it comes from showing up, lifting heavy, and proving to yourself what you can do.
• Building a women-only business isn't just about exclusion — it's about creating spaces where women actually feel seen, safe, and strong.
• If you’re waiting to "feel ready" — don’t. Most of these women weren’t ready when they started either. Courage comes after action, not before.

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