Ep. 102 - Belonging to the Brand with Mark Schaefer

This season has been a treasure trove of book recommendations. I hope you have enjoyed them and that you have a long list of books you want to read.  As we wrap up this first season of 2023, I have a special episode to share with you.

In February, the Thought Readers community read Mark Schaefer's latest book, Belonging to the Brand: Why Community Is the Last Great Marketing Strategy. I reached out to Mark and invited him to come and chat with our community about his book and he generously agreed.  

During this conversation, he spoke about the power of community and why it should be an indispensable aspect of every business owner's marketing approach. However, don't let the title of the book fool you; what Mark has to say goes beyond marketing and emphasizes the importance of relationships.

If you're ready to craft a new strategy centered around community, this episode is for you. Your community is ready to tell you what they want; all you have to do is listen.

What’s In This Episode 

• Community as a marketing strategy 

• How marketing interrupts your audience's lives

• Having a solid brand 

• Internal community

• Protecting your community 

• The Metaverse

• How to earn their attention 

• The delicate balance between leading and allowing

• Where the love of the brand comes from

Visit lisalarter.com/e102 for all resources from this episode.