025: From Taboo to Trendy: Hazel Co-Founder Aubrey Hubbell Turns Stigma into Style

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This Conversation with Aubrey Hubbell Will Make You Rethink Everything About Female Leadership and Taboo Topics 🎯

Here's the 5-second summary: Aubrey Hubbell is disrupting the femcare industry by making products women actually want to use, not hide. And she's doing it while crushing motherhood and leadership stereotypes. Let's dive in!

THE TRUTH BOMB 💥

50% of women experience leaks. FIFTY PERCENT. Yet we're all walking around pretending it's not happening. Aubrey saw this massive disconnect and created Hazel - but here's what makes her different: she approached it from a beauty and wellness angle, not the tired old "clinical" approach.

CAREER RECEIPTS 🧾

- Started in NYC startups

- Helped build Rockets of Awesome from scratch

- First product designer at Zola

- Now: Founder & Chief Design Officer at Hazel

HERE'S WHY THIS MATTERS 👊

Aubrey's breaking down barriers in THREE massive ways:

1. Making "taboo" products beautiful (seriously, the packaging is Instagram-worthy)
2. Using real, non-photoshopped models
3. Getting major press (VOGUE!) to talk about incontinence openly

THE LEADERSHIP TRUTH NO ONE TELLS YOU 📢

You don't need to be the loudest voice in the room. Aubrey's approach? Build relationships. Listen hard. Bring in people smarter than you. Period.

MOTHERHOOD REAL TALK 🤱

- Had her first baby while running a startup

- Takes her kid to wine bars (yes, really!)

- Zero perfectionist BS about "balance"

- Just makes it work, day by day

LISTEN UP: The big lesson here isn't just about building a successful company. It's about bringing your whole self to everything you do. No compartmentalizing. No hiding. Just authenticity.

WHERE TO FIND HAZEL:

HelloHazel.com

Instagram: @hellohazel_

Available at: Meijer, Wegmans, Raley's

BOTTOM LINE: Stop waiting for permission to tackle the "taboo" stuff. The world needs more leaders like Aubrey who see stigma and think "challenge accepted." 

NOW GO DO SOMETHING ABOUT IT! 🚀

Conn

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