023: From Good Girl to Empowered Woman: Kathy Baldwin on Unlearning the Crap and Reclaiming Your Life

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I had the absolute pleasure of sitting down to talk with Kathy Baldwin, Life Purpose Strategist and Gen X Renaissance Woman.  Kathy helps women (yes, all of us strong, stubborn, stressed-out types) finally "Unlearn the Crap" that keeps us trapped in burnout, depression and making the same mistakes over and over again. Kathy is unabashedly honest about her journey.  She shares everything from her revelation after a life altering mental breakdown to the revolutionary 4x Win Community she has created where everyone can actually win! She shares with us how to ditch the disempowering conditioning so we can bring our unique gifts to the world—and maybe even enjoy a little peace, passion, and prosperity along the way.

What We Covered:

1. Gen X Vibes: Growing Up in the “Be a Good Girl” Era

   • Kathy and I dive deep into what it was like for Gen X women, raised with the charming mantra of "put everyone else first, smile through it, and stay quiet." Turns out, following those rules comes at a cost—hello, burnout and breakdowns! Kathy shares how even as an educated, outspoken advocate for women’s empowerment, she still found herself on the edge of collapse before realizing something had to give.

2. Burnout, Breakdowns & Rebuilding from Scratch

   • Imagine losing everything—family, friends, health, finances—and having nothing left but yourself. That’s where Kathy found herself before she began to really live for herself. This brutal but eye-opening journey taught her the hard way about self-worth, power, and how to rebuild from the inside out.

3. Resilience Isn’t Just About Toughing It Out

   • Kathy doesn’t sugarcoat it: resilience is not about powering through like a machine; it’s about understanding ourselves. She compares real growth to baking a cake (who knew self-care and cake had so much in common?), reminding us that resilience has to be nurtured, not forced.

4. Welcome to the "Second Puberty" of Life

   • Kathy reframes perimenopause and menopause as a “second puberty” where we transition into a new, empowered stage. Forget society’s “washed up” narrative; Kathy sees this phase as our true time to shine, where we embrace our wisdom, mentor others, and live unapologetically.

5. Unlearning the Crap That Holds Us Back

Stuck in the burnout–procrastination loop? 

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