How Strong People Operations Fuel Freedom & Growth in Small Businesses

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Andee welcomes Kerri Roberts, founder of Salt & Light Advisors—a people operations and HR consultancy serving small and remote businesses. With over 20 years of strategic HR experience, Kerri now guides entrepreneurs in building scalable, people-centered operations. 

What You Will Learn: 

• Kerri’s Career Blueprint: How a strategic HR professional moved from healthcare and corporate C-suite roles to launching her own people operations firm. 

• Courage vs. Confidence: Why stepping into “doing it scared” builds lasting confidence in your people-ops capabilities. 

• Redefining Success: The mindset shift that traded material achievement for freedom, balance, and purpose. 

• People Operations Fundamentals: 
  • Writing crystal-clear roles and SOPs 
  • Implementing a 30/60/90-day onboarding rhythm 
  • Tracking simple yet powerful performance metrics 
  • Streamlining your tech stack to eliminate overlap 
  • Cultivating culture through check-ins, peer forums, and gratitude rituals 

• AI-Powered Process Mapping: How to use ChatGPT to draft org charts, SOP templates, and job descriptions in minutes. 

Resources mentioned in this episode:  

• 🎧 Kerri’s podcast: Don’t Waste the Chaos (featuring Andee!) 

• 📦 HR in a Box people operations collective 

• 📚 Kerri’s new book, The HR Easy Button 

Resources & Links

👉🏼 Create your monthly marketing campaigns in under an hour: Product Marketing Bank

👉🏼 Apply for the She Sells Differently Mastermind

👉🏼 Join the waitlist for my signature She Sells Wholesale course – doors open soon!

Connect with Andee Hart @ She Sells Differently

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