How Strategic Product Packaging Can Boost Your Sales
- Author
- Andee Hart
- Published
- Wed 18 Sep 2024
- Episode Link
- https://andeehart.com/episode132/
A surprising statistic shows that 72% of American consumers stated that they were influenced by a product packaging design and many studies have shown that consumers make judgements about a product solely based on the product’s packaging.
I know I’m guilty of shopping online or in stores and making a decision on a product based on its packaging because it’s a part of our consumer psychology to be attracted to products based on packaging.
Today we are going to dive into 4 key ways that your product packaging can help sell more of your products. And this is key because many times your product packaging is the first thing consumers see so it’s absolutely essential that your product is packaged correctly.
So, if you are ready to dive into an often-overlooked but crucial aspect of your business, product packaging, and are looking for actionable steps then press play and listen in!
Resources:
Product packaging audit with Andee - https://andeehart.hbportal.co/public/66ad377cc122f00019890b46/1-Select_a_service
Episode Highlights:
- Consumer psychology and the impact of packaging
- The role of product packaging in consumer decision-making
- 4 key ways your product packaging can help sell more products
- Attract consumer attention with eye-catching package designs
- Relation between packaging quality and perceived product quality
- Communicating important information on your product’s packaging
- Enhancing customer experience with your product packaging
Resources & Links
👉🏼 Create your monthly marketing campaigns in under an hour: Product Marketing Bank
👉🏼 Apply for the She Sells Differently Mastermind
👉🏼 Join the waitlist for my signature She Sells Wholesale course – doors open soon!
Connect with Andee Hart @ She Sells Differently
🎥 Youtube
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