Jaclyn Fu: Turning Pain into Impact, Healing Heartbreak, Building an 8-Figure Ecommerce Company

Author: Christina Galbato
Published: Wed 20 Aug 2025
Episode Link: https://herlifebydesign.libsyn.com/jaclyn-fu-turning-pain-into-impact-healing-heartbreak-building-an-8-figure-ecommerce-company

In this episode of She’s WELLthy, I sit down with Jaclyn Fu — co-founder and co-CEO of Pepper, the bra company inspiring small-chested women to celebrate themselves as perfectly enough.

Jaclyn’s story is a beautiful one of turning insecurity into purpose. What began as her own feelings of inadequacy grew into a movement that’s redefined the bra industry and given confidence to millions of women. We dive into how Pepper was born, the challenges of starting a product-based business with no experience, and what it takes to scale to selling over a million bras a year.

This conversation goes far beyond business. Jaclyn opens up about what she learned from a recent heartbreak, the limiting beliefs she’s had to rewire, and the spiritual awakening that changed her life. We talk about alchemizing pain into love, learning to share vulnerably online despite shame, and how spiritual practices like Kundalini and meditation helped her reconnect with her power.

We also explore what it really takes to be a purpose-driven founder: building authentic community, overcoming self-worth struggles, and showing up as the most embodied version of yourself in leadership, love, and life.

Timestamps:

:42 - The inspiration behind starting Pepper

5:02 - Finding a manufacturer

10:02 - Marketing strategy and customer acquisition

13:16 - Finding the courage to share your story

25:28 - Navigating heartbreak and healing after a breakup

39:35 - Embodying self-love to attract healthy love

44:14 - Bali, spiritual healing, self-discovery

59:21 - Daily routines for spiritual connection and maintaining high frequency

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Follow Jaclyn on Instagram: https://www.instagram.com/jaclyn.fu

Shop Pepper: https://www.wearpepper.com