Real talk, your attachment to struggle is costing you. Too many brilliant founders choose the hard way every time… and end up burned out, behind, and watching competitors pass them by.
This episode isn’t about hustling harder — it’s about dropping the “founder martyrdom” complex and building systems that work for you. You’ll learn how to stop confusing effort with impact, replace exhausting manual work with smart systems, and reclaim the time and energy you need to lead for the long game.
In this episode, you’ll learn…
This episode at a glance:
[00:00] – Your attachment to struggle is bankrupting your business.
[01:45] – Why founders default to “I should figure this out myself.”
[03:00] – Efficiency feels like cheating — and why that belief is wrong.
[04:15] – The real costs: time, energy, opportunities, credibility, growth.
[05:30] – Convenience isn’t lazy when it serves your bigger goals.
[07:15] – Three steps to stop making everything harder than it needs to be.
[08:45] – You didn’t build your business to become its prisoner — choose systems that support you.
Resources and links mentioned in this episode:
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