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Launching a New Personal Training for Perimenopause Business Grassroots

Author
Debra Atkinson
Published
Sat 21 Jun 2025
Episode Link
http://sites.libsyn.com/48579/launching-a-new-personal-training-for-perimenopause-business-grassroots

A huge welcome back to our 2024 summer intern, Hope Ogg. 

We checked in with Hope one year after her graduation from ISU to hear about her journey:

  • New personal training for perimenopause business 
  • Grassroots delivery method 
  • Her no email list, no website business growth 
  • A new opportunity on the West Coast

My Guest:

Hope Ogg previously worked a summer with Debra and learned amazing skills to help her branch out and create my own business training women!

 

Questions We Answer in This Episode:

  • [00:02:45] What have you been doing both before, during and since your internship ended?
  • [00:04:33] With your experience coaching during your 4 years at Iowa State, who were your clients? How did you start coaching? Where was your experience? 
  • [00:08:10] How is life changing now making you think about other opportunities? 
  • [00:16:58] What kind of business goals do you have in the next year? 
  • [00:18:24] Are you in the process of testing funnel components to reach new clients? 
  • [00:20:42] Perimenopause, affecting women from late 30s to mid 50s, is a hot topic and a niche opportunity. Among athletes, active and inactive women, a narrow focus helps a customer feel seen and heard and a broad one feels too generalist. Who are you going to try to target with your messaging? 
  • [00:23:38] How will you connect with your clients, attract new customers and enroll them? 

 

Hope’s Journey on Her Perimenopause Business Grassroots

 

Post-Graduation

  • Worked with a strength and condition business and an orthopedic clinic.
  • Trained middle school, high school and D2-D3 athletes with sports performance on speed and strength.
  • Currently embarking an opportunity with a gym to coach women in menopause.
  • Started Hope Strength Studio in October 2024, training women with a 6-week program of increment training in-studio and online.
  • Teaches a pelvic floor class teaching how to engage the core.

Connecting to Clients

  • Social media posting and direct messaging.
  • Know the program and time suitable to the client.
  • Direct the client to the 6-week program on Newie app.

 

Strategy Moving Forward

  • Platform growth to provide services and inform the audience on facts and science.
  • Network connection to gyms to attract new and broader clientele.

 

Hope’s Program: 6-Week All Things Peri/Menopause 1.0

  • A fitness program for women in peri-menopause and menopause, focusing on strength, balance, and wellness to boost energy, support hormonal balance, and enhance well-being.
    • 3-4x per week training
    • weight training
    • focused on building muscular strength and bone density
    • minimal equipment required: dumbbells and/or resistance bands
  • Available on Newie App.

 

Connect with Hope:

 

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