How To Message The Inactive, Overweight and Older Market for New Year Success

Dr. "Paddy" Ekkekakis, PhD. in Exercise Psychology at Iowa State University joins the show to discuss how fitness professionals can target the inactive segment. He shares insights about whether logic and rational ways of thinking help us reach this population. Are they motivated to exercise? What do we do that encourages them? What do we do that intimidates them? The discussion may surprise you or send you to organize your marketing for the New Year differently!

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