Best Fitness Marketing Tools | Free or Fee for Right Now

Today I'm gonna dive right in and share my best fitness marketing tools for sharing your message and saving time. When when that's what we're all. 

I'm going to literally give you a meta description of what I'm doing right now. I mean, literally right now. So as I record, many of you who've been listening to this streak to help you market your fitness business journey This extremely strange and different time that we're in in the middle of July actually we're in the second half already third quarter if you want to look at it this way.

My Podcast Streak

And I'm doing a streak of 30 days, it's not comfortable some days like the day I actually would like to be walking or working out right now because I'm in an all day virtual conference for two days and doing a lot of sitting but you I made a promise to and I made a promise to myself, so I'm not gonna lie to either one of us or let me off the hook. so busy is busy.

But you know what we want our clients to exercise don't wait even when they're busy. We want them to make use of that 10 or that 20 minutes and show them they can do it they do have time and they do have energy and even that little can get them result. So it is with you.

Best Fitness Marketing Tools in Action

You take 10 minutes every single day to market get better at marketing. Learn. skills of marketing, you will become a better marketer. So if you avoid it, you hate sales or you say that number one thing you need to do, stop saying that, that'll save you a little time.

Okay, here's what I'm doing. Literally as I do this, I am using a platform to record my podcast called Zen caster that's ZN ca St. r.com. You can record an audio, they suddenly recently have a beta video option rolling out. And I would suggest that if you're looking at starting a podcast, that you look at video, because video is something you can use everywhere.

Audio or Text

So not only can you pull out the audio, only somebody can take you for a walk and not have to be watching. Let's face it, it's head and shoulders. What are you going to do, right? But you can also place that interview on YouTube and You know, even though I have taken this podcast, and my other flipping 50 podcasts, also to YouTube automatically for years going on nine years for this podcast going on eight years for that one. It's a static image. It's the cover of my podcast because it's only audio.

And once I got people over the hump on the flipping 50 channel, and they all wondered, why wasn't the video working and realized it was because there is no video, you have to understand my women are between 45 and 65. And so they're not at all attuned to the fact that most podcasts were audio only when I started eight years ago. But also I have to be in tune to the fact that when it's on YouTube, they expect it to be video.

That is the reason I've actually removed in the last week in fact, I've removed my podcasts from automatically loading to YouTube. 

What is Zencastr? You need somewhere to record your either solo, you doing it in monologue or your interview, having a dialogue with someone else. You need a platform where you can do that and know that the quality of your recording is good. Now I've done tele conferencing. I've coached using a conference line for 10 years, maybe more, actually.

Sometimes I will have someone who simply doesn't understand or who can't get on to Chrome browser, get their micro microphone all hooked up and get on Zen caster and it's just a little overwhelming. So what we do often instead is abandon ship and we use a teleconference and the quality of that recording is poor.

Conference Lines It's just not as good even if I take it to somebody and have them doctored up to a freelancer who does post production and works on the sound quality, you can't overcome what's the saying you can't make chicken salad out of chicken. You know what? Yeah, similar lace. So you want ideally a high quality recording first, because that can be slightly improved in post production, but here's why I love Zen caster. Listen, I'm not tech savvy.

Act Fast to Implement the Best Fitness Marketing Tools

I learned all these things the hard way and I fortunately for me, I am a quick start, which means I make a lot of mistakes because I jumped And I do it first. And I know I live by done is better than perfect. And a lot of times for entrepreneurs who are successful, that's absolutely the way they operate. So for me, it's it was more DNA and genetic it wasn't a conscious choice that I'm going to be this way because I want to be successful. It just is so lucky for me.

But, you know, what I found is Zen caster does all of the post production and the advantage of Zen caster is I send a guest, a link, if I'm interviewing somebody, and I've done two people, I've interviewed two people at the same time. And so there's three of us on and that will work to or I record even solo here as opposed to just recording in GarageBand, which personally I don't like and or recording on quick time which isn't as high of quality but I Done that as well. But this is the best because what happens is it automatically records on my computer.

Guests If I've got guests, there's records on their computer. So if we have any internet problems during the podcast, and I can't hear them clearly or it seems like it cuts out, if I can just patiently listen and get enough of it to make a legitimate response and next comment, then I just hold on to that because in post production, what happens with Zen caster behind the curtain if you will, is they take their recording, which is optimized on their computer mine optimized on my computer and meshes them together so that it's clear from both sides.

So unless you have some real issues with noise and you know somebody is finger Hitting the microphone or the microphone is hitting their zipper, that's not going to go away. But if it's quality and problem with internet, as long as you can hear and gather enough of the information, then in post production when you hit that it's all taking care of what happens for me.

High or Low Service

You can set this up to is simply you click post production, you take both of those recordings, and then you leave and they let you know when that is automatically dropped into your Dropbox.

So from there, what I'll do is take it to either a tech team, and they will do the addition of adding music over my intro and my outro if I want to sometimes like right now, I'm doing this in real time practically so I'm recording it right now. I'm going to load it up right now. I don't have time to do the extras.

So I'm just doing the bare minimum because done is better than Perfect, and I want to get the message out and whether it's all dialed up, dialed up and accessorized with music on the intro now Pro is less important to me than I give you steps and tools and actions you can take right now, that's not true all the time. But it is certainly today. And for me more often than not if I have an important message to share.

Upgrade

So, you can also take the next step and there will be say a $3 tard for every hour of time that you have. So if you have really short podcasts, the free version of Zen caster will serve you very well as you need to you can buy that time and you you don't pay for more than you will use and you can also opt for going pro and Zen caster where you can pre record your introduction with music and then just drop that in yourself and Take care of the editing.

There is no more middleman, you just done it. Now you might have a team who wants to do that for you work in. In my case, right now we're in COVID. I'm cutting out all extra curricular costs and fees. So anything I don't need any subscriptions I've had, or you know, don't use on a regular basis. I mean, they're gone.

Keep the Budget in Mind

I'm not using them and being smart about what do I absolutely have to have to run my business? and What don't I and this is one of the things where I can still spend maybe 10 more minutes editing my own podcasts as opposed to sending it off and then waiting right for a day for them to get back to me as they can. So that's Zen caster.com. The other tool you're going to need if you decide you want to do a podcast is something where you can transcribe or think about it the way I do.

You want When you post a podcast, you want the show notes, almost like a script. But really just a summary of here's the questions we answered in this podcast. Here's the main takeaways. 

My Process

So, I will occasionally I will write out blogs, I'm a writer, so I prefer to do it this way. And I'll write blogs on topics that I know are important. They're in response to what my customers and clients are talking about at the moment. And I will decide, should this be simply a blog with illustrations and infographics Fix or photographs? Or is this one better for me to talk through in voice, but then I've already got the show notes.  

I actually can just condense them or load the whole thing up. And the combination, you always want show notes. So if you don't write the blog first and then decide and essentially read that, or use it as a script, when you're recording, you can do what else I'm doing now. Now, honestly, I don't do this very often. But I'm doing it today because I'm in a virtual conference all day today, in about three and a half hours or two and a half, actually, wow, I gotta get going.

Work Made Easy So what I'm doing is talking this show on Zen caster while I'm working According and I simultaneously hit record on otter, and I'll put the link to otter but otter have talked about it's for transcription. So as I record, it's coming. Pretty darn close to getting my word for word script out on paper. So what I'm going to do next is I'll click when it tells me the note is ready.

So think about that in advance because that may change how you promote. Okay, a couple others that I want to mention that I've already used this morning, and it's only 8:30am on a Saturday morning canva.com. So I've talked about this one as well, but this I would get the free version and then think about how easy it is.

And once you've used it for a very short time, I would consider getting the business version. I think gets about $115 annually. But if you do any posting on Instagram especially that is based on graphics on visuals and then being sharp and clean and crisp in it, and you're not great at it, then get Canva so you use it, you can use it for almost anything. I'm using it for just about everything. I've used it this month already twice for creating presentations. I mean literally, it's replaced my use of PowerPoint. I love the color.

Why Canva Makes the Best Fitness Marketing Tools I love the design. I love the flexibility of it. I've used it for creating handouts for webinars where the slides I've used were from Canva and I've used it for Facebook covers, Facebook posts, Instagram posts, you name it infographics, you can create in with invitations and cards. There's just about nothing you can't do. If it's a graphic you need, you can create it.

Transcribe Meeting Notes

You can record the notes in in your otter. So if you ever we ever we will, I hope sit around the conference room table again. Rather than rely on somebody to take notes and record them in their own voice

21:17 and interpret them in their own voice, use order, and then transcribe them and send them to everybody because you will get exactly what was said without tone of voice. And although somebody will read him with your tone of voice, their own tone of voice in them, not the tone of voice that it was said with, you could also simply use the audio recording, which would be almost better and they could listen to it, you know, on the fly.

Use Them Right Now

So think about those tools Canva and otter you could use right now Zen caster and Lipson if you're thinking about a podcast, and I hope you are, there you have it. Those are the tools, I recommend that you Get started with today if you've got other tools that you love, I'd love for you to share them below the show notes. And you can find show notes today at Fitness Marketing Mastery. com forward slash best fitness marketing tools. There you have it. What are you waiting for?

Get busy on those graphics.

The world needs you more than ever.

Resources:

Zencastr.com

Otter.ai

Libsyn.com

Canva.com

Transcribed by https://otter.ai