7 Revenue Streams for Menopause Fitness Coaches

Diversify with 7 revenue streams for stability and growth in the fitness coaching industry, particularly for those focusing on midlife women.

1 Online Courses and Workshops 

- Description: Creating and selling online courses that address specific aspects of fitness and wellness for midlife women, such as bone health, hormone balance, and managing menopause symptoms through exercise and nutrition.

- Actionable Tip: Use platforms like Teachable or Thinkific to host your courses; start with a pilot course to gauge interest.

One event or one series of events.

Biggest mistake here is underpricing. 

If you start with a problem, and you believe someone will pay for the solution you have, underpricing is usually the biggest risk. It sets a precedent. You aren’t going to be excited about it. 

Second biggest mistake is not having a goal for enrollment. What’s the minimum profitable number of registrations? If you don’t want to profit or set that as a goal, you won’t. You may have a hobby. Consider your time. Time delivering, time preparing, time commuting, what it removes you from doing that could earn more. The biggest cost to a low price offer though is the mental connection with you and your services. Cheap is not well-perceived as “worth it.” 

2 Virtual Fitness Coaching 

- Description: Offering personalized coaching sessions via video calls, catering to clients who prefer the convenience of working out at home.

- Actionable Tip: Leverage tools like Zoom or Skype for personal training sessions; consider group sessions for a more community-centric approach.

Private or Group

3 Wellness Retreats 

- Description: Organizing retreats focused on fitness, nutrition, and overall wellness for midlife women, offering a holistic health experience.

- Actionable Tip: Partner with a retreat center and start small—a weekend getaway focused on a specific theme like "Reset and Renew."

Live or Virtual- where would you love to go? These are the most fun revenue streams for coaches because you’ve figured out a way to do what you love and get paid for it! 

I’m hosting retreats in Colorado and in the Grand Canyon this year. I am taking the cohort on trails I love and know, getting to teach life-changing content to attendees while they’re there, bringing together a community of women interested in the same things. But you can also and I have done this virtually in a 3-day retreat. At $97 for the event and with over 40 in attendance. It was a blast! For a few hours on Saturday and Sunday each. 

Workshop style - partner with someone 

Grassroots - Register and pay either coach, enrolling coach takes 5-10% more which is a sales commission essentially, and then coaches settle up after. (Don’t make an attendee register two places)! 

4 More Revenue Streams for Fitness Coaches

4 Membership Programs 

- Description: Creating a membership platform providing exclusive content, community support, and regular live Q&A sessions. Often includes discount rates for additional services, a regular content exclusive to the membership, access to you that no one else has or only VIP clients have, but members get at a fraction of the price of private coaching. 

- Actionable Tip: Utilize platforms like Patreon or MemberPress to build and manage your membership community, Memberium

5 Affiliate Marketing

- Description:Earning commissions by recommending fitness and wellness products that align with the needs of midlife women.

- Actionable Tip:Choose products you genuinely endorse; transparency builds trust with your audience.

Coach partnerships

Program partnerships

Equipment: desk bikes, weights, Power Plate, skin care, supplements

6 Corporate Wellness Programs

 Description: Designing and implementing fitness and wellness programs for employees at corporations, focusing on midlife health.

- Actionable Tip: Start by offering free lunchtime talks or workshops to introduce your services to local businesses.

Create proposals - learn the corporate context of programs

7 Writing and Publishing 

- Description: Writing books or guides on fitness and wellness for midlife women, either self-published or through traditional publishing.

- Actionable Tip: Start with an eBook on a niche topic; use Amazon Kindle Direct Publishing for a straightforward self-publishing process.

Often the monetization of these items is not the sales of the book but the sales of the program you talk about in the book.

-Summary of the revenue streams for fitness Coaches

Resources: 

Health & Fitness Business Self-assessment: https://www.fitnessmarketingmastery.com/scorecard 

Menopause Fitness Framework: https://www.flippingfifty.com/specialist 

Other Episodes You Might Like: 

How to Attract Over 50 Clients: https://www.fitnessmarketingmastery.com/reach-over-50-clients/

How to Develop Relationships with Medical Professionals: https://www.fitnessmarketingmastery.com/relationships-with-medical-professionals/

Last week on She Means Fitness Business with Jay Croft we be talked about writing, creating copy and if you’re considering a book (and you probably should be) this will help you in every aspect of your business.