Ep 59: Identity, Grief & Motherhood: Navigating Business Growth Through Life Transitions

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Have you ever felt like your identity as a mom and your identity as a business owner were colliding—and you weren’t sure who you’d be on the other side?

In this episode, Assia shares her journey of navigating identity, grief, and motherhood while running her business, Windhaven Academy. From buying a childcare center while pregnant to raising her children within its walls, Assia reflects on what it means when life and business evolve at the same time—and how to honor the grief that comes with closing one chapter while stepping into another.

She opens up about the emotional impact of her son graduating from her school, the identity crisis that followed, and how she allowed herself the space to slow down, process, and reconnect with her purpose. If you’ve ever struggled with balancing motherhood and entrepreneurship, or wondered how to let your business grow without losing yourself in it, this episode will speak to you.

Tune in to hear:

• What it’s really like to build a business while raising babies at the same time
• Why sending her children to school outside of Windhaven sparked an unexpected identity shift
• How grief and evolution show up in business transitions (and why both are valid)
• The importance of creating a business that can run without you in every season
• Practical wisdom for moms who want to grow as women and CEOs without burning out

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