Ep 57: From Trapped CEO to True Leader: The Real Reason You’re Still Stuck in the Day-to-Day

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What if the reason you still feel stuck in your business isn't because your team can't handle it—but because you’ve never actually said no?

In this episode, Assia gets real about the illusion of freedom so many women founders fall into. She shares how her business had grown, her team was in place, and yet—she kept getting pulled back into the same role she had worked so hard to escape. Why? Because she never gave herself permission to stop.

If you’ve built the business, hired the people, and still feel like the default safety net for everything…this episode is your permission slip to step into your rightful role as the visionary leader.

Tune in to hear:

• The silent guilt that keeps women leaders stuck in roles they’ve outgrown
• Why “freedom” in business often feels like a moving target
• The surprising reason your team might still expect you to jump in
• The identity shift that happens when you say "no" without an excuse
• How to reclaim your time, your leadership, and your next-level vision

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