The Confidence You Wear: How Rochelle Jacobs is Redefining Clean Beauty

What happens when a family legacy meets a bold mission for change? Rochelle Jacobs, co-founder of Naturally Serious, joins us to share how her journey, from watching her Persian grandmother blend skincare from tea leaves to launching a patented antioxidant-rich brand, has been decades in the making. In this inspiring episode, Rochelle shares how her confidence, entrepreneurial roots, and commitment to clean, effective beauty helped shape Naturally Serious into a lifestyle brand women can trust. Rochelle reminds us that confidence is a tool, self-care is non-negotiable, and that skin is more than surface—it's the story we tell the world.

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Naturally Serious was co-founded by Rochelle Jacobs and Sarah McNamara, two career-driven women and mothers on-the-go. They wanted clean and conscious products that supported their active lifestyle and personal values. Unable to find truly clean, ethical and effective skin care, they created Naturally Serious to take out the guesswork.  NaturallySerious is committed to using clean, good-for-you ingredients and no B.A.D. (Banned, Ambiguous or Debatable) ingredients. They pack their products with their patented Anti-Pollution Blend of 6 anti-oxidants, which are all clinically tested to help combat visible signs of aging from environmental damage

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