Skincare, Smoothies & Scaling a Beauty Brand with Elina Wang
- Author
- Melanie Barr
- Published
- Tue 01 Apr 2025
- Episode Link
- None
What happens when a personal health journey meets a passion for skincare? For Elina Sofia Wang, it sparked the creation of ESW Beauty, a clean beauty brand now found in over 6,500 stores including Target, Whole Foods, and Urban Outfitters. In this episode of the She Built It® Podcast, Melanie Barr talks with Elina about her path from wellness discovery to national retail shelves.
Elina shares how she transformed plant-based smoothies into skincare inspiration, what it really took to scale her company from one intern to a thriving team of 18, and the lessons she’s learned about leadership, creativity, and trusting your gut.
If you’re building a product-based brand or dreaming of turning your personal passion into a business, this is a conversation you won’t want to miss.
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