Elyse Kaye, CEO of Bloom Bras - Sports Bra Innovation Meets Comfort

Elyse Kaye, Bloom Bra, CEO brought her company to life out of a frustration to find a sports bra that fits. What makes her company unique is her approach to creating her bras. She brought together top minds from NASA, shipping and packaging experts, and Oprah's corset designer to assist her in bringing her vision to life. Bloom Bras thrived during the pandemic selling tens of thousands of bras, and are now the most body inclusive line on the market. 

In this episode you'll hear:

• How Elyse's company, Bloom Bras, came to be - 17 years after the idea was born
• Her thoughts on taking the fear out of creating a business plan
• The thing that Elyse enjoys most about being a business owner
• Elyse's strategy for management through design, manufacturing, and running her business
• How Bloom Bras had one of the best years since its creation, even during the pandemic, because she was flexible and able to adjust her plans as events unfolded.

Visit this episode's blog post here: https://www.shebuiltit.com/podcast-blog/28-elyse-kaye