Design a Business Doing What You Love with Chef & Culinary Stylist, Ashton Keefe

How do you turn something that you love into a business? Ashton Keefe, Chef, author, and culinary stylist joins the podcast this week. When asked how she turned something she loves doing into a business she says “I was naturally inquisitive and creative which led to a little bit of rule breaking. Throughout my kitchen career, I would see a problem and think, why isn't it being fixed this way? I would have to sit on my hands. And that was challenging me as a sense of efficiency. I kept asking why isn't this being done in the most efficient, creative, and profitable way. These questions and knowing that I would do things differently led me to launch my business.

We talk about..

• Why a Give, Give, Get philosophy is beneficial in life
• The journey to becoming the author of two successful cook books
• Why she believes “people don't remember what they ate but they do remember how they feel.”
• How genuine connection, giving as much as you receive, and being in it for the long game, will naturally give you good and consistent PR

Ashton Keefe is a chef, culinary stylist, and author of two cookbooks with an extensive background in hospitality concepting, design, and launch/operations. She’s received recognition from The New York Times, Martha Stewart, and Food & Wine Magazine and is sought as an integral partner and colleague for brands such as Pyrex, Food Network, and Stonyfield. She currently works as the Resident Chef at Cuvaison Winery in Napa and regularly appears on NBC’s Today Show, ABC’s Good Morning America, and CNN.