Clinical Trials for Consumer Brands & Business Growth with Citruslabs, CEO, Susanne Mitschke

Susanne Mitschke is the co-founder & CEO of Citruslabs, the fastest-growing CRO (contract research organization) for brands. Susanne is passionate about supporting brands to achieve scientifically valid health claims. The brand, who have conducted studies for industry players like Arrae, Saie Beauty, HUM, Drink Poppi, Arrae, Foria, Naked Poppy, Saie, Fitbit, Trophy Skin is a Forbes 30 Under 30 company and works to disrupt so that consumers can feel confident when purchasing new products. Susanne Mitschke is on a mission to provide brands with affordable clinical studies to create research-backed product claims that drive business growth and further transparency for the consumer. Susanne is originally from Germany, but resides in Santa Monica, CA.