Building a Brand with Marketing Mastermind Tracy Seng - Part 1

“When building a brand you always have to have a presence and a voice. When working with clients at Who What Wear, we insisted that brands follow a consistent ‘always on’ approach. So whether we were preparing a campaign for Gucci, Cartier or a new skincare brand, we focused on being ‘always on’ with social, email outreach, and through our expansive digital channels.” 

Tracy Seng is unstoppable when it comes to leading with authenticity and building brands. She previously served as SVP Marketing & Brand Integration at Los Angeles Magazine, VP of Marketing for Clique Brands, which includes Who What Wear, and currently as head of Marketing and Custom Events for Sunset Magazine. 

Listen and be inspired to build your brand.