The Power of Sales Leadership and Grace in Business with Alice Heiman

In this thought-provoking episode, host Allison Walsh sits down with Alice Heiman—internationally known sales strategist and "Chief Sales Energizer"—to discuss the intersection of business growth, personal transformation, and the realities of being a high-performing woman at midlife.

Alice opens up about her journey from elementary school teacher to top-tier sales expert for CEOs of innovative companies. She dives deep into navigating leadership while caring for family, handling perimenopause, and planning strategic exits. This conversation is full of truth, strategy, and empowerment for women navigating business and life in their 40s, 50s, and beyond.

💡 Key Takeaways
→ Why women CEOs need to give themselves grace while leading and growing
→ The real story behind Alice’s shift from educator to sales strategist
→ How to build a go-to-market strategy that drives profitable growth
→ Why most CEOs hire the wrong sales leader—and how to get it right
→ Navigating menopause and major life changes while running a company
→ How energy, support systems, and intentional planning create scalable success
→ The importance of “who not how” and building the right team

🛠️ Resources & Links
🔗 Connect with Alice: LinkedIn
🌐 Website: aliceheiman.com
📚 Book Recs:

• Invisible Women by Caroline Criado Perez
• Wonderhell by Laura Gassner Otting

💬 Memorable Moments

• “Women CEOs are building companies, taking care of aging parents, supporting grown kids—and going through perimenopause. That deserves grace, not guilt.” 
• “You don’t need to wait for confidence. You already have the proof—you’ve done hard things before. You can do them again.” 
• “If you’re trying to scale from $10M to $20M, don’t hire someone who’s only managed status quo. Hire the person who knows how to grow.” 
• “Think about the whole lifecycle of your business and your life—your energy, your vision, your people. You don’t have to do it all alone.” 

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