Can Chinese Beauty Brands Go Global? - Lisa Shiqi Yu + Elijah Whaley

Author: Ali Kazmi & Bryce Whitwam
Published: Mon 02 May 2022
Episode Link: https://podcasts.castplus.fm/e/xnv5r0k8-can-chinese-beauty-brands-go-global-lisa-yu-elijah-whaley

We're taking a much-needed break from Shanghai's recent Covid lockdown to talk about the globalization of C-Beauty. What will it take for Chinese beauty brands to go global? How important are influencer networks and what is the role of technology? Will fast-fashion platform, Shein.com's use of AI predictive analytics be a beauty industry game-changer?

We're joined by Lisa Shiqi Yu, Founder, and CEO of GENLAB Group, based in Shanghai. GENLAB is a selective incubator supporting purpose-led entrepreneurs to complete their global vision. We are also joined by Elijah Whaley, who is VP of Marketing for Gainfluence, a company specializing in influencers for NFT & crypto projects.

1. Lisa and GENLAB's mission: finding Chinese brands with purpose, sustainable platforms, willingness to go global, and a bit of fun in their DNA.

2. Introducing Zeya - Hard Soda with No Pressure

3. Beauty & Influencers: Is the China KOL model exportable?

4. Moving beyond the First Year Momentum That Most Chinese Brands Face

5. China's Supply Chain Product Mindset to Meaningful Brands: What's Learned From Western Brands

6. Convincing a Chinese Brand Owner Wanting To Go Abroad to have a World View: It's Tough

7. Brand Building Outside of China for Non-Beauty: Leaning on Product

8. The Shein.com Story - From Fashion to Beauty?

9. Data Hub vs. Philosophical Brand Hub: who will win?

10. Perfect Diary: Will They Be China's L'Oreal?

11. Should a Brand Embrace Private Traffic?

12. A/B Test: Baijiu, Rocky Mountain Oysters, Cucumber Soda & Kool-Aid