ShanghaiZhan: All Things China Marketing, Advertising, Tech & Platforms
ShanghaiZhan is a raw, lively, and regular debate about China tech, advertising, creativity & the intersection of it all. Join hosts Ali Kazmi and Bryce Whitwam, for timely discussions on all things China marketing, coming to you directly from Shanghai!
- Update frequency
- every 14 days
- Average duration
- 45 minutes
- Episodes
- 87
- Years Active
- 2021 - 2025
The Changing Influencer Marketing Landscape + the Rise of Influencer Brands-Majid Bahi
In the influencer economy, it has become increasingly common for influencers to go beyond promoting other brands and create their own. There are several challenges. Product quality could backfire; th…
00:49:40 |
Thu 04 Sep 2025
China's Digital Marketing Revolution: From Foreign Brands to Guo Chao: Bryce Whitwam
Special treat this week! We're sharing an interview Bryce made with Wenchi Yu on Perspectives.
Subscribe to Perspectives: https://podcasts.apple.com/us/podcast/perspectives-with-wenchi-yu/id1793854…
Subscribe to Perspectives: https://podcasts.apple.com/us/podcast/perspectives-with-wenchi-yu/id1793854…
00:46:50 |
Mon 18 Aug 2025
Opening the Mailbox: Chinese Innovation, Chinese Dating Apps, Learning Chinese & Labubu
We bring back ShanghaiMailbox! Thanks for your questions. Here are the questions you submitted that Ali and I answered on today's podcast. Enjoy!
1. If you had your own money, what’s one Chinese st…
1. If you had your own money, what’s one Chinese st…
00:38:34 |
Mon 04 Aug 2025
The Uncertain Future of the Agency Holdco Model with Mark Heap
Has agency consolidation begun to backfire? The media agency is undergoing a massive transformation as holding companies consolidate their operations & rebrand around unified entities. What does thi…
00:55:58 |
Sun 13 Jul 2025
Being an Innovative Leader in Today's New Reality with Nishtha Mehta
China's business landscape in 2025 is unforgiving—consumer spending is down, competition is fiercer than ever, and companies face a brutal reality: adapt or die. The old playbooks aren't working, tra…
00:50:03 |
Thu 26 Jun 2025
The Dark Side of the China Media Business
Today's episode delves into a facet of the China media business that everyone is aware of, but few are willing to discuss. Media corruption was so prevalent in the early days of the digital industry …
00:48:57 |
Sat 07 Jun 2025
AI as Co-Creator: Redefining the Marketing Process with Pierre Berard
How will AI impact marketing teams, agencies, and processes? While 85% of marketers report using AI tools, they struggle to integrate AI into the workplace. How can you make work? We’re joined by P…
00:53:05 |
Fri 23 May 2025
Decoding Brand China Using Semiotics: Panos Dimitropoulos
How can brands visually connect with Chinese consumers? What cultural codes effectively resonate with consumers, leading to trial and purchase? Today, we speak with Panos Dimitropoulos, a seasoned se…
00:56:07 |
Tue 06 May 2025
Tapping into China's Wellness Revolution: Strategic Opportunities for Brands with Henry Shen
China has become a country obsessed with wellness. Over the past few episodes, we have had several guests highlight the growing importance of wellness, whether it relates to fitness or changes in th…
00:47:58 |
Mon 21 Apr 2025
The Rise of Female Automobile Power in China: Grey/AKQA's Janice Kok & Reiko Wu
Over the past decade, women in China have become a driving force (pun intended) in car purchases, from compact EVs to high-end luxury vehicles. But how are brands adapting their marketing to meet the…
00:49:28 |
Mon 07 Apr 2025
China's Retail Revolution: How SHEIN, Temu, and TikTok are Reshaping Global Commerce - Ed Sander
4 out of the top 8 Apps on the US Apple Store come from China. Many are shopping platforms such as SHEIN, Temu and TikTok Shop. These platforms have strong algorithms, massive supply chain networks,…
00:53:50 |
Sat 22 Mar 2025
Opening the Mailbox: Branding, Retail, Livestreaming, Media & More: Stephen Drummond
It's time to open our listener mail! We solicited questions on LinkedIn and WeChat and are ready to answer your questions about China marketing and advertising. We're joined with China's leading bran…
00:43:37 |
Tue 04 Mar 2025
A China Slowdown: From Patience to Profit with Alex Duncan
We challenge the narrative surrounding China's economic slowdown to reveal an unexpected truth: today's market conditions might be ideal for patient brand builders. Alex Duncan, marketing consultant,…
00:52:39 |
Sun 16 Feb 2025
The Big China Market Correction of 2025: Trend Spotting with Chris Baker & Minnie Wang
In this report, it's called the 20/80 rule. Are we going to see a lot of brands exiting the Chinese market, or are there still opportunities? We're back for round #2, covering Totem Media's 2025 Mar…
00:45:16 |
Sun 02 Feb 2025
The Decline of TikTok, the Rise of Rednote, and End of App Loyalty - With Olivia Plotnick
Word on the street that Chinese app Xiaohongshu or Rednote, as it is now called, was not expecting nor prepared for the 500K and counting American TikTok Refugees that have downloaded and migrated to…
00:49:36 |
Sat 18 Jan 2025
The 2025 China Brand Equity & ROI Paradox - Totem's Chris Baker & OMD's Ahle Kuang
Welcome to Season 4! Today, we're also celebrating the 10th anniversary of the 2025 Totem China's Marketing & Media Trends Report. We hope to solve the biggest challenge in China marketing: is perfo…
00:55:23 |
Fri 10 Jan 2025
Social Media Intelligence vs. Traditional Research: Target Social's Wang Tao on the Future of Consumer Insights
How has consumer research evolved since the advent of social media? Can social media drive insights, or do we still need interviews and focus groups? We speak with Wang Tao, who is the Head of Strat…
00:51:15 |
Thu 26 Dec 2024
Spring Festival to Singles Day: Festivals in Modern China Marketing: Hope Hong
Are traditional festivals still essential drivers in the Chinese marketing calendar? Or are they overshadowing the modern shopping days that seemingly overpower attention? We welcome Hope Hong, fou…
00:37:02 |
Tue 10 Dec 2024
From Mass Appeal to Micro Moments: The Future of China Livestream E-Commerce
We're thrilled to re-broadcast an insightful episode from the Sinica Podcast, where host Kaiser Kuo sits down with Bryce Whitwam to delve into the ever-evolving world of Chinese livestream e-commerce…
00:58:13 |
Tue 26 Nov 2024
Time for Brands to Do a Discount Detox? With Jacques Roizen
We’re unpacking a critical issue affecting luxury and prestige brands operating in China’s discount-heavy e-commerce landscape. With platforms like Tmall and JD and emerging competitors like Douyin a…
00:41:00 |
Fri 15 Nov 2024
Disclaimer: The podcast and artwork embedded on this page are the property of Bryce Whitwam. This content is not affiliated with or endorsed by eachpod.com.