What Is ASMR?

Shane Hewitt is joined by professor of physiology and ASMR researcher Craig Richard, who explains that #ASMR stands for autonomous sensory meridian response. Auditory and visual stimuli such as whispering, crinkling, slow movements and blowing commonly trigger ASMR reactions. Find out why for the past decade or so, a whole internet subculture has developed around the tingly, euphoric feeling some people experience when they're exposed to specific stimuli.