NEW - Why Personalization Matters: Tony Chapman on Marketing and Connection

Shane Hewitt sits down with Tony Chapman—marketing thought leader and host of Chatter That Matters—to explore what businesses often miss: customers don’t just buy products, they buy moments. Tony unpacks the art of personalization, the emotional connections that drive loyalty, and why companies need to understand the journeys their customers are on. The conversation also dives into social media’s impact on human connection, the shift from consuming to creating, and Tony’s vision of “positive capitalism” where happiness and meaningful experiences matter more than transactions.

Guest: Tony Chapman — https://www.chatterthatmatters.ca

Originally aired on 2025-09-03