NEW - Pepsi vs. Coke: Costco Just Took a Side—and It Matters

When Costco ditches Pepsi for Coke, it’s more than just bubbles and branding. Food professor Sylvain Charlebois joins Shane Hewitt to unpack how this shift reveals the high-stakes world of consumer loyalty, cultural tastes (especially in Quebec), and the secret power behind your favourite $1.50 hot dog.

Originally aired on 2025-07-24