NEW - Dupes on Trial: How Lululemon’s Lawsuit Against Costco Could End the Knockoff Craze!

Shane Hewitt & the Nightshift welcomes Francesca Witzburg explains how Lululemon’s lawsuit against Costco underscores the growing legal tension between luxury brands and retailers selling lookalike “dupes,” emphasizing the importance of trademark protection in the age of fast fashion. She also highlights the broader implications for consumer perception, brand dilution, and the evolving legal strategies companies are using to defend their intellectual property.

#LululemonLawsuit #CostcoDupes #FashionLaw #TrademarkWars #LuxuryVsDupes #FrancescaWitzburg #FastFashionFight

Originally aired on 2025-07-03