ICYMI - From Smelly Ads to Soothing Souls: The Nightshift Explores the Unconventional World of Marketing & Mourning

"Chatter That Matters" podcast, host Tony Chapman joins Shane Hewitt and dives into creative marketing tactics, including a discussion of a bold campaign by the deodorant brand, MyBilly.com, that used a scratch-and-sniff armpit on posters to engage consumers. The conversation highlights the importance of innovative, memorable campaigns, and how they can create buzz. https://www.chatterthatmatters.ca/ 

Shane Hewitt is joined by Amy Dawson, and talks about the use of "wind phones" as a unique way to process grief, particularly in the wake of the Covid-19 pandemic when traditional mourning rituals were disrupted. She shares her personal experience with grief and explains how wind phones, inspired by a Japanese practice, offer a space for the bereaved to have one-way conversations with their deceased loved ones, providing comfort and a means of emotional release. Amy created a map where you can find a wind phone close to you, or even create one https://www.mywindphone.com/ 

Originally aired on 2025-05-14