Cracker Barrel’s New Logo - Let’s hope it’s a first draft

When Cracker Barrel updated its logo, the internet noticed—and not in a good way. Shane and Ryan dive into why some redesigns feel like bold refreshes while others look like unfinished drafts. Along the way, they unpack whether logo changes actually move stock prices, and debate what makes a brand identity truly timeless. Ryan points to the brilliance of Apple and Lego, while Shane leans on Mercedes and other icons that get it right. Together, they ask: is great design about heritage, simplicity, or something harder to pin down?

Originally aired on 2025-08-21