Interview: How We Delegated Sales at our SGPT Gym

Sales is the final process that SGPT gym owners should delegate.

Here’s how we delegated sales at INTENT91, our own personal training gym:

1) Prove Your Model First

• George only made Luke full-time on sales once site #3 was firing on all cylinders.
• Today George still takes sales calls, while Luke helps to handle the volume George simply couldn’t sustain on his own.

2) Recruit, Shadow & Level Up

• Luke started as a junior coach, shadowing George’s sessions and sales conversations, then moved from follow-ups to fresh leads.
• His very first sales call ended in him panicking and hanging-up - but with scripted training and real-time feedback, he now closes multiple sales daily.

3) Morning “Victory” Blueprint

• Each day begins with Luke logging into the CRM, setting three-five key wins, and mapping his schedule
• That simple ritual keeps him focused, accountable, and hitting targets without burning out.

4) Curiosity-Led Sales Calls

• Calls start with questions about a prospect’s pain points, matching their tone, then showing how INTENT91 solves it.
• This client-first approach turns conversations into conversions—and makes selling feel natural.

5) Automated Backend Funnels

• From instant text reminders to email sequences and calendar invites, every lead is nurtured - so Luke spends time closing, not chasing.

Free up your headspace for scaling and strategic growth - let HAMPER run your marketing engine so you can focus on growing your business. Reach out at [email protected], visit hamperagency.co.uk or DM @hamperagency on Instagram.