SGPT Marketing

George, joined by his wife and business partner Emily, dives into the game-changing hire that every SGPT gym owner overlooks: the Executive Assistant. Together, they break down how bringing in an EA …

Most gym owners make the mistake of talking about solutions - training programmes, nutrition consults, or fancy equipment - instead of the real problems their prospects are facing.

In this episode, G…

In this episode of the SGPT Marketing Podcast, George - founder of INTENT91 - breaks down the exact model that can take a single small group personal training gym to £600k in yearly revenue.

Drawing …

Trust is the foundation of every successful SGPT gym - without it, even the best marketing campaigns fall flat.

In this episode, Miles breaks down exactly why building trust will grow your SGPT gym. …

What if one free piece of content could help you grow your email list, build trust with prospects, and convert more sales - all at the same time?

That’s exactly what a lead magnet can do for your sma…

Having worked with over 60 SGPT facilities and scaling INTENT91, our own personal training gym, from 1 to 4 locations, we’ve learned exactly what separates a profitable Meta Ads strategy from one tha…

Here are the some of the questions we received from SGPT Gym owners at our live webinar: The Ultimate SGPT Marketing strategy:

1. How to use paid ads?

• Run both call-to-action and testimonial campaigns …

We’ve grown our own personal training gym, INTENT91, from 1 to 4 facilities in 4 years. We’ve used that same knowledge to help 50+ other gym owners to scale their businesses too.

Here is the exact ma…

When George first opened INTENT91, like many new gym owners, he focused on the wrong things - wasting time and money in the process. 

These are the 5 marketing lessons he learned the hard way, and th…

Email is underrated by most SGPT gym owners, here's why it matters: 

Email Still Works (When Done Right)

• You own the list - no risk from algorithm changes or social platform decline
• It’s direct and con…

The Ultimate SGPT Marketing Strategy is built on four pillars - in this episode, we break down the final 2:

3. Email Marketing: The Underrated Powerhouse

This is where most gyms are leaving money on t…

The Ultimate SGPT Marketing Strategy is built around four core pillars - this week, we dive into the first two:

1. Paid Ads: The Engine Behind Consistent Growth
Meta ads are still the fastest and most…

Posting on Instagram. It takes time - but is it worth it?

Here’s how we use it at INTENT91, and how we recommend you do too:

Don't rely on organic content as your sole marketing strategy
To put it simp…

We’re having a rebrand. You are now listening to The SGPT Marketing Podcast.

We haven’t changed direction - we’ve just become clearer about who we’re here to help. In this episode, we break down why …

If you’re running paid ads for your gym, one of the most important decisions you’ll make is what happens after someone clicks. Should you send them to a landing page or keep them on Facebook with an …

At INTENT91, our own personal training gym, we recently opened the doors to our 4th location. Here’s what launching 4 of our own gyms, as well as countless clients at HAMPER, has taught us:

Thinking L…

Sales is the final process that SGPT gym owners should delegate.

Here’s how we delegated sales at INTENT91, our own personal training gym:

1) Prove Your Model First

• George only made Luke full-time on s…

At INTENT91, our own personal training gym, paid ads have allowed us to grow from one site to four - here’s how you can maximise your Meta campaigns:

Improving Your Creatives

• Take your best-performing…

Understanding which marketing KPIs to track has played an essential part in helping us to scale our own personal training gym, INTENT91, from 1 to 4 locations. 

Here are 3 marketing KPIs that every g…

Having worked with over 50 SGPT facilities and also scaling INTENT91, our own personal training gym, from one to four locations, we know how important it is to have a successful marketing plan to hel…