The Ferment Phenomenon | how to start a direct-to-consumer miso business with Jonathan Hope

 Your kids are speaking in a secret language via text... they're messaging about miso, the devilish new ingredient here to uproot the old flavours and add complexity to your dishes. Jonathan is a former Ottolenghi chef who has quit his job in order to grow miso. Now he runs Kultured, a budding direct-to-consumer miso brand which promises to get miso in front of millions. Not only is Jonathan a business man, but an artist, as he trains the miso process on unusual ingredients including bacon and haribo.