Helium 10 Buzz 3/8/24: Amazon SEO Update | How To Save Money With New FBA Inventory Fees

Get ready to navigate the buzzing twists and turns of e-commerce from some curious buzz around the COSMO document to the significant Amazon FBA fee hikes, we break down what sellers need to know to stay ahead.

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We’re back with another episode of the Weekly Buzz with Helium 10’s Chief Brand Evangelist, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, interview someone you need to hear from and provide a training tip for the week.



COSMO: A large-scale e-commerce common sense knowledge generation and serving system at Amazon

https://www.amazon.science/publications/cosmo-a-large-scale-e-commerce-common-sense-knowledge-generation-and-serving-system-at-amazon



Target will launch unlimited rush shipping subscription to rival Amazon Prime

https://www.theverge.com/2024/3/6/24092880/target-circle-360-free-delivery-shipping-annual-plan



Walmart and Amazon Race to Provide Best Virtual Try-On Experiences

https://www.pymnts.com/news/retail/2024/walmart-and-amazon-race-to-provide-best-virtual-try-on-experiences/



We tested Amazon’s new shopping chatbot. It’s not good.

https://www.washingtonpost.com/technology/2024/03/05/amazon-ai-chatbot-rufus-review/



Exclusive: Walmart opens new front in same-day delivery war

https://www.axios.com/2024/03/07/walmart-hours-delivery-early-morning-online-orders



Use persona builder to create and get insights on your personas

https://advertising.amazon.com/en-us/resources/whats-new/use-persona-builder-to-create-and-get-insights-on-personas/



Amazon will no longer underwrite loans for sellers in its $140 billion Marketplace business

https://fortune.com/2024/03/07/amazon-lending-loans-sellers-marketplace-discontinuing/



My name is Alexa and I loved it until Amazon's smart assistant came along and ruined it

https://www.businessinsider.com/amazon-ruined-name-alexa-2024-3



Cap the episode off with an inside look at how Amazon's FBA fee changes are reshaping the game for sellers. Discover how you could turn the tide on FBA fees with savvy shipping strategies. We also dive into Helium 10's latest feature alerts that promise to bestow an edge to Platinum Plan users and European sellers. Join the conversation, test out these new tools, and let's tackle these changes together.

In this episode of the Weekly Buzz by Helium 10, Bradley talks about:

• 01:27 - Amazon Cosmo - Sellers Panic?


• 07:39 - Target Prime+


• 08:36 - Amazon / Walmart Augmented Reality


• 09:35 - Amazon AI Chatbot


• 10:44 - Walmart 1 Hour Delivery


• 11:58 - Persona Builder


• 13:05 - No More MYCE


• 14:29 - Voice of Customer


• 15:34 - Amazon Lending


• 16:08 - Coupon Requirements


• 17:42 - Amazon Alexa


• 19:35 - FBA Inventory Fees...SAVE Money?


• 30:20 - New Feature Alerts