#696 - Tips For Smarter Amazon Advertising

In this episode of TACoS Tuesday, we’ll examine the latest Amazon Ads updates, from smarter targeting and AI tools to new keyword harvesting and bid strategies, which are reshaping how sellers run campaigns today.

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Vince Montero, former senior product marketing manager at Helium 10 and now CEO and Founder of Evinced Digital, joins us to uncover the transformative updates in Amazon advertising that are revolutionizing campaign management for sellers. Vince breaks down the latest innovations, including the game-changing keyword harvesting update in Helium 10 Ads, which clears the path for more efficient and focused advertising by eliminating redundant keyword suggestions. With Vince's expert insights, you’ll learn how to leverage the new automation toggle to streamline your campaign efforts and maximize the potential of Amazon Marketing Cloud for smarter audience targeting, as well as benefit from new-to-brand bid adjustments.

Explore the future of Amazon advertising with advanced AI-powered creative tools that are setting new standards for campaign strategies. From the AI video generator that crafts engaging, dynamic content in no time to the AI audience query generator that refines targeting precision, these tools are reshaping the way sellers approach advertising. Alongside these creative advancements, we discuss Amazon's strategic pivot to long-term metrics and forecasted ROAS, offering a fresh perspective on the enduring impact of ads beyond immediate sales. This episode promises a ton of actionable strategies and forward-thinking insights, essential for anyone eager to outpace the competition in the evolving Amazon PPC landscape.

In episode 696 of the Serious Sellers Podcast, Shivali and Vince discuss:

• 00:00 - Amazon Advertising Updates for Sellers


• 02:14 - Automating Keyword Harvesting for Campaigns


• 06:52 - Amazon Ads Brand Bid Adjustments


• 10:14 - Amazon Ads Audience Capabilities Update


• 13:41 - Amazon Advertising Strategies and Audience Targeting


• 14:55 - Testing Bid Adjustments for Successful Campaigns


• 18:01 - Introduction to Audience Management Console


• 20:25 - Advanced Creative Tools and Long-Term Metrics


• 23:59 - Amazon Video Ads with AI