Write Your Own Playbook: Why Women Need to Tell Their Stories & Share Their Expertise

Host Leslie Youngblood speaks with Andrea DeWerd, founder of The Future of Agency, about the underrepresentation of women in publishing and the challenges they face in the industry. They discuss the need for more female voices in business literature, the importance of community and mentorship, and the unique perspectives women bring to storytelling. Andrea shares her journey from corporate publishing to starting her own agency, emphasizing the importance of practical advice for aspiring female authors. The conversation also touches on the various paths to publishing and the future of The Future of Agency.

About Our Guest

• Andrea DeWerd
• Founder of The Future of Agency, a book marketing and publishing consulting agency
• The Future of Agency website
• Follow Andrea on LinkedIn
• Follow the Future of Agency on LinkedIn
• Andrea's favorite book for fellow female founders, written by a female: "Free Time: Lose the Busywork, Love Your Business" by Jenny Blake

Key Takeaways

• Women's voices are underrepresented in mainstream publishing and media.
• The publishing industry often prioritizes male authors and perspectives.
• Women in business are frequently expected to present their stories as inspirational rather than straightforward advice.
• There is a need for more practical business books written by women.
• Community and mentorship are crucial for female entrepreneurs.
• Imposter syndrome affects women more than men in the business world.
• Every woman has a unique story that deserves to be told.
• The publishing landscape is changing with more paths to publication available.
• It's important to support and seek out books by women.