Stop Shrinking. Start Showing Up: How Women Founders Can Get the Media Spotlight They Deserve

Host Leslie Youngblood speaks with Jenny Beres, co-founder of Pink Shark PR, about the importance of visibility for women founders. They discuss the challenges women face in promoting themselves and their businesses, the power of storytelling, and the necessity of taking control of one's public narrative. Jenny shares success stories of women who have transitioned from being hidden to highly visible, emphasizing the need for women to own their expertise and embrace their unique stories. The conversation also touches on the myths surrounding media and PR, the long-term commitment required for success, and practical steps women can take to increase their visibility. Ultimately, they highlight that being seen is crucial for fulfillment in business and life.

About Our Guest

• Jenny Beres, Co-Founder and President of Pink Shark PR
• Connect with Jenny on LinkedIn
• Follow Pink Shark PR on LinkedIn
• Pink Shark PR Website

Key Takeaways

• Women founders often struggle with visibility due to societal conditioning.
• Visibility is essential for business success and attracting opportunities.
• Women are better storytellers, which can be leveraged in PR.
• Building relationships with media is crucial for visibility.
• PR is a long-term commitment, not a short-term strategy.
• Confidence and humility can coexist; they are not the same.
• Women should embrace their expertise and own their narratives.
• Networking should be about making genuine connections, not just transactional.
• The media landscape is increasingly supportive of women.
• Being seen leads to fulfillment in business and personal life.