In this episode of SEO On-Air, we sit down with Greg Finn — Partner at Cypress North, Co-Host of Marketing O’Clock, and a well-known voice in the digital marketing world — to explore why authentic, real-world content still outperforms AI-generated material. Greg shares his insights on how SEO is evolving with AI overviews, the role of human creativity in PPC, and why marketers should focus on originality over shortcuts. Whether you're building strategy or content, this is your guide to doing it right in the age of AI.