In this episode of SEO On-Air, Tim Brown, founder and CEO of Hook Agency, shares how he built a purpose-driven business by balancing people and profit. From shaping a strong internal culture to choosing the right clients, Tim breaks down the mindset and strategies behind sustainable agency growth. We also explore the power of niche marketing, practical ways to use AI, and why leading with intention creates long-term impact. If you're looking to grow with clarity and conviction, this conversation is for you.