In this episode of SEO On-Air, we sit down with Daniel Herbert, Senior Manager of SEO and Paid Media at MJ2 Marketing, to explore how AI is transforming the digital marketing landscape. Daniel shares practical insights on combining paid and organic strategies, optimizing content for voice search, and making the most of today’s AI tools—without losing the human touch. From avoiding keyword stuffing to leveraging TikTok for B2B, this conversation is packed with smart, actionable advice for marketers navigating constant change.