SEO On-Air: The Dark Side and Bright Future of AI in Search with David Chaplin

In this episode, David Chaplin, Chief Strategy Officer at  Altezza , shares his insights on how AI is reshaping the world of search and SEO. From the common mistakes retailers make in their digital strategy to the rise of headless commerce, David explores both the opportunities and challenges businesses face in the age of AI. He also opens up about his early work in semantic search, the evolution of AI-driven content, and why the human element in strategy still matters. Plus, we dive into the “dark side” of AI—false personas, information overload, and the risks of losing human connection in a machine-driven world.