Sam Rahimi, Vice President of Earned and Owned Media at AdCellerant, joins us to break down the state of SEO in 2025. From debunking the “SEO is dead” myth to using AI tools the right way, Sam shares sharp insights on content strategy, link building, and why context matters more than keywords. Whether you're a local business or a national brand, this episode offers practical, no-fluff advice to help you cut through the digital noise and get found online.