SEO On-Air: Michael King Reveals Why SEO Isn't About Length, But Quality

Join us for a thought-provoking conversation with Michael King, Founder & CEO of iPullRank, as he dismantles the common misconception that longer content automatically ranks better. With his unique fusion of tech-savvy and creative insight—from his days coding and rapping to leading a top-tier SEO agency—Michael explains why quality, originality, and user experience trump word count every time.

In this episode of SEO On-Air, you’ll discover:

• The false promise of “content length = SEO success”
• How heading quality & intent serve users best (and beat fluff)
• The real role of generative AI—not just writing content, but strategic amplification
• What enterprise teams often miss when scaling SEO
• Michael’s data-driven, experimentation-first SEO philosophy

Whether you're new to SEO or a seasoned marketer, this chat will challenge your assumptions—and shift how you create, optimize, and measure content success.