SEO On-Air: Measuring ROI the Right Way in SEO and Marketing with Maggie Swift

In this episode, Maggie Swift, CEO and co-founder of Unframed Digital, shares her insights on measuring ROI in SEO and marketing the right way. From understanding customer lifetime value to building authentic storytelling into data-driven strategies, Maggie breaks down how agencies and brands can align transparency, accountability, and long-term growth. She also dives into the challenges of outsourcing vs. in-house SEO, the role of client education, and how AI is reshaping the digital marketing landscape.