SEO On-Air: Kris Tait on Mastering Demand Generation and Scaling a Global Agency

In this episode of SEO On-Air, Aaron is joined by Kris Tait, Chief Business Officer at Croud, who shares his journey from being one of the first hires at the agency to helping scale it into a global media powerhouse. Kris unpacks the shift from traditional performance marketing to a more holistic demand generation approach, highlights the importance of adaptability in global expansion, and discusses how AI is reshaping roles across the marketing industry. If you're looking to understand what it takes to grow internationally, balance brand and performance, or future-proof your marketing strategy, this episode is packed with insight.